History Channel modernizes its email marketing

Latest posts | Feed | By Mark Brownlow

A&E Television Networks have a nice little online business selling DVDs and show-related merchandise. A prime candidate for email marketing you'd think. And you'd be right. To see the changes they made to get "80%, 90%, 100% increase in revenue year over year using the same list," check out this case study at DM News.

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Permalink | May 02, 2007 | 0 comment(s)
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