How to encourage a click
Latest posts | Feed | By Mark Brownlow
If your campaign reports are the marketing equivalent of a Leonard Cohen song (depressing yet strangely addictive), then perhaps you could use some advice from this article.
Stefan Pollard discusses the email "Call to Action"...the text or image used to encourage people to take the action you want. How can you position and present this call to ensure the best response?
Stefan's tips cover wording, location, prominence, frequency and styling.
More on copywriting | Tags: email marketing, copywriting, call to action
Stefan Pollard discusses the email "Call to Action"...the text or image used to encourage people to take the action you want. How can you position and present this call to ensure the best response?
Stefan's tips cover wording, location, prominence, frequency and styling.
More on copywriting | Tags: email marketing, copywriting, call to action
Permalink | May 11, 2007 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
