Insights from the Email Insider Summit

The Email Insider Summit just finished over in Florida. Some of the brightest sparks in the industry were there to mull over the issues of the day. The audience are primarily big-time marketers from the top end of the corporate and business spectrum.

If that fits your job description, or you're just looking to see what the hot email marketing trends and topics are, then the following links and blog posts give us a glimpse of what was discussed:

OnlineMediaDaily reports on a general call for more relevance, measurement and internal coordination, with some good examples of how some companies are at least achieving the former.

The organizers had their own event blog going, with over a dozen posts reviewing particular presentations, repeating useful quotes, and similar.

Stephanie Miller wrote a lot of those event posts. And she also has another post at the Return Path site on giving existing subscribers more valuable and relevant emails using segmentation and clever tactics. This also helps prevent list churn and fatigue, two key issues for you if your list growth is slowing.

Justin Foster reviews the value of the event itself from an attendee's perspective (in case you're thinking of going next year.)

Chad White gives us some insightful quotes and notes covering deliverability, relevancy, segmentation, law, headers, welcome mails and more.

More links to come as I find them...

Tags: email marketing, email insider summit

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