Introducing the idea of an offer
Latest posts | Feed | By Mark Brownlow
For those new to the topic area, Gail Goodman's latest article introduces you to the concept of email marketing as direct marketing, meaning you want someone to actively respond to your email. Which in turn means you need to offer them something.
Gail runs over the kind of things that might count as an offer. Note, though, that not all email marketing is about getting immediate and active responses to your emails.
A lot of email newsletters are there to keep the reader happy and engaged with the content of the newsletter. So engaged that the next time they do want to buy the kind of product or service you offer, it's you they think of first. See Understanding the difference between promotions and newsletters.
See more email advertising basics | Tags: email marketing, direct marketing
Gail runs over the kind of things that might count as an offer. Note, though, that not all email marketing is about getting immediate and active responses to your emails.
A lot of email newsletters are there to keep the reader happy and engaged with the content of the newsletter. So engaged that the next time they do want to buy the kind of product or service you offer, it's you they think of first. See Understanding the difference between promotions and newsletters.
See more email advertising basics | Tags: email marketing, direct marketing
Permalink | May 07, 2007 |
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