Learning from a campaign analysis
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Andrew Seel takes scalpel and microscope to the National Science Learning Centre's newsletter. Although their campaign results were pretty good, he finds plenty of room for improvement...identifying nine weaknesses.
You also get to see his redesigned, rewritten version, with an explanation of the suggested changes. Very insightful, very pragmatic, very worth your reading time.
More case studies | Tags: email marketing, email newsletters
You also get to see his redesigned, rewritten version, with an explanation of the suggested changes. Very insightful, very pragmatic, very worth your reading time.
More case studies | Tags: email marketing, email newsletters
Permalink | May 24, 2007 |
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