Learning from a campaign analysis

Latest posts | Feed | By Mark Brownlow on May 24, 2007

Andrew Seel takes scalpel and microscope to the National Science Learning Centre's newsletter. Although their campaign results were pretty good, he finds plenty of room for improvement...identifying nine weaknesses.

You also get to see his redesigned, rewritten version, with an explanation of the suggested changes. Very insightful, very pragmatic, very worth your reading time.

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