Optimizing transactional emails

Transactional email is the new killer app. Well, it seems a no brainer to append appropriate marketing messages and promotions to your order confirmations and similar. But what are the prerequisites for making that work?

Turns out it's not a simple case of changing an email template. Dave Lewis outlines the important factors you need to consider and account for when integrating transactional and marketing emails.

More on transactional emails | Tags: email marketing, transactional emails

Permalink | May 09, 2007 | 0 comment(s)
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