Sorry, but it's not good enough
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One conclusion that pops out is that people aren't exploiting the full potential of their email lists and yet email marketing still seems to do well for them. This is part of what Loren McDonald talked about so eloquently last week.
Some random stats from the survey:
18% didn't know their open rate
Over 20% didn't know what clickthrough rates they get
About 40% get delivery rates below 80%
About 22% reveal open rates of less than 10%
Doing email marketing and not knowing your open rate is like driving a car blindfold.
Is it a time thing? Do people just not have the time or capacity to spend a few minutes researching the topic before starting their email campaigns? Are vendors failing to educate their clients? Are media sites failing to educate their readers? Am I?
It just seems such a missed opportunity.
More statistics | Tags: email marketing, email marketing statistics, email marketing metrics
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2 Comments:
Email Marketing programs allow you to create and send effective email campaigns to 100's or 1000's of clients without much effort on your part. If you do the bare minimum with email you will still probably see better results than many other advertising mediums. Today there are more small business startups than ever, and these small businesses usually have 1 person doing many jobs like being the founder/CEO/sales department/marketing dept.
There are just not enough hours in the day to get it all acomplished.
What we are failing to do is convey the fact that time spent today with our email marketing channel = customer and revenue growth for our businesses tomorrow.
By 
Adam, on
07 May, 2007
Thanks Adam, good points.
By 
Mark Brownlow - Email Marketing Reports, on
08 May, 2007
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