A spoonful of personality helps the message go down
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...in a most delightful way. (You can't beat Mary Poppins.)
Anyway, back in 2001 I wrote a book on how to give your email newsletters impact and influence. (Read it for free here, it's still relevant.)
Chapter 5 was on Personality. I quote, "Personality builds on professionalism and value, and is the final (and perhaps most important) key to generating enthusiasm, influence and impact."
Most importantly, personality is where the little guys can compensate for the lack of access to the kind of resources and tools the top folk have.
Which doesn't mean that the big corporate email marketers haven't spotted the value of injecting a measured dose of personality into their missives. Chad White has an excellent overview of how some top retailers are doing it. Plus some of his own recommendations on how to do this yourself.
As Ms. Poppins said, "In every job that must be done, there is an element of fun. You find the fun, and - SNAP - the job's a game!"
More on publishing email newsletters | Tags: email marketing, email newsletters
Anyway, back in 2001 I wrote a book on how to give your email newsletters impact and influence. (Read it for free here, it's still relevant.)
Chapter 5 was on Personality. I quote, "Personality builds on professionalism and value, and is the final (and perhaps most important) key to generating enthusiasm, influence and impact."
Most importantly, personality is where the little guys can compensate for the lack of access to the kind of resources and tools the top folk have.
Which doesn't mean that the big corporate email marketers haven't spotted the value of injecting a measured dose of personality into their missives. Chad White has an excellent overview of how some top retailers are doing it. Plus some of his own recommendations on how to do this yourself.
As Ms. Poppins said, "In every job that must be done, there is an element of fun. You find the fun, and - SNAP - the job's a game!"
More on publishing email newsletters | Tags: email marketing, email newsletters
Permalink | May 10, 2007 |
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