Stats and survey insights on how email marketers think

The good folk at eMarketer dug out some recent surveys suggesting email is a hugely popular online marketing activity (it feels good to be part of the majority, no?)

The first survey they quote (of promotional marketers) puts email marketing and email newsletters as the online tactics used most often. But the number using SEO (13.7%) seems astonishingly low, so I'm wondering just who these promotional marketers are?

Elsewhere, the ever-insightful staff of agency eROI just released the results of a survey of marketer attitudes to designing, coding and testing emails.

Interesting to read what others think is most important (relevant content came out on top). And also interesting to see how many critical issues still don't get the respect they deserve.

For example, 32% of respondents did not describe "email is coded to work across email clients" as "very important". And, inevitably, over half send the same email to all their list with no segmentation (see this post if you do that, too).

There's also eyebrow-raising data on attitudinal and performance differences between marketers who handle everything in-house and those who use an external agency.

Interesting, interesting...

More on statistics | Tags: email marketing, email marketing statistics, email marketing metrics

Permalink | May 10, 2007 | 0 comment(s)
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