Wakey, wakey, time to get serious

...that's the message from Loren McDonald at iMedia Connection. His article mirrors the thesis he laid down a few days ago, where he suggests there's a silly imbalance between the value of email marketing and the resources allocated to it.

This time around he presents a five-point action plan your business ought to take to correct that imbalance, give email the love and attention it deserves, and make it work even better for you.

More on email and the organisation | Tags: email marketing, email marketing strategy

Permalink | May 04, 2007 | 0 comment(s)
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