Web 2.0, UGC and email
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We are suckers for new jargon aren't we? MarketingSherpa has a bits and bobs article on how various retailers and publishers are using email to solicit User Generated Content from readers. Or using User Generated Content to fill their emails.
Here it's important not to forget that this isn't just about YouTube, Flickr and other media darlings. Think small, too. Customer questions, reader feedback, reader reviews, customer interviews etc. are all examples of "old-fashioned user generated content" that provide the backbone of many an email newsletter.
More on tactics and newsletter content | Tags: email marketing, email 2.0, Web 2.0, user generated content, ugc
Here it's important not to forget that this isn't just about YouTube, Flickr and other media darlings. Think small, too. Customer questions, reader feedback, reader reviews, customer interviews etc. are all examples of "old-fashioned user generated content" that provide the backbone of many an email newsletter.
More on tactics and newsletter content | Tags: email marketing, email 2.0, Web 2.0, user generated content, ugc
Permalink | May 09, 2007 |
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