Adding marketing oomph to transactional emails

screenshot of account email subject lines

Those wondering what a "transactional email" is and why we'd want to add marketing oomph to it will value Janine Popick's introduction to the topic.

She gives examples of typical transactional emails and has a few suggestions on how you can enhance them to give them more of an impact on sales and customer relationships.

Then when you're happy with the concept, browse this article category for more ideas and tips.

Tags: email marketing, transactional emails

Permalink | June 14, 2007 | 0 comment(s)
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