Advice on animation in emails

We're not good on gray. We're more comfortable with black and white. So tools and techniques are "in" or "out." Rarely do we think of them as both good and bad, depending on how they're used.

Chad White points out that animation in emails is one such technique. Largely ignored because of rendering concerns, it can indeed play a role in driving email success. Depending on how you use it.

Chad outlines some of the benefits of animated elements. And touches on the potential problems, too. Those wanting deeper insight can download/buy his longer report on the topic at the Email Experience Council.

Update: Chad reveals a few more tips on the best ways to use animation in email in this article at MediaPost.

More on design and copywriting | Tags: email marketing, animated gifs

Permalink | June 06, 2007 | 0 comment(s)
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