The best and worst of the welcome message

Nick Usborne gets his teeth into an award-winning email welcome message from Dell. And explains why he thinks it's really not so good.

Woven within the critique are tips worth remembering for writing such welcome messages. To which you can add nine more listed here.

Nick's reflections kind of gel with a point he makes in a post yesterday. Namely that those with expertise and experience still don't always get the fundamental stuff right. A reminder that it never hurts to revisit the basics of email marketing.

More on copywriting | Tags: email marketing, list welcome messages, online copywriting

Permalink | June 15, 2007 | 0 comment(s)
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