E-newsletter starter article

Latest posts | Feed | By Mark Brownlow on June 04, 2007

from little acornsTallahassee.com is not normally a hotbed of email marketing advice, so I was surprised to see it in my Google News Alert this morning.

The site has a solid article for those considering a small regular newsletter for clients or customers.

It has an accurate overview of the "whys" and "hows" of newsletter publishing, with sound advice on the general philosophy of your approach. The words "value" and "relevant" appear more than once.

And the cited examples of newsletters from small business are evidence that -- despite the rapid sloping of the playing field -- such businesses can still compete with the big corporates when it comes to building relationships via email.

More on publishing email newsletters | Tags: ,

[This post brought to you by Campaigner Email Marketing]
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2 Comments:

I just wanted to say thank you for all you share. I've been sending e-newsletters for over a year and I used to just type up my latest info and offer a sale without much thought.

But after reading your blog and working on the tips you suggest I had the biggest response to an email ever. I brought in $27k in 24 hours!

Thank you thank you thank you. My readers are getting better and more relevant content and everyone is happier.

You rock!
DJ
By Blogger || davidjay ||, on 04 June, 2007  
 

David, you just made my day. So glad you're getting such great results. Keep up the good stuff.
By Blogger Mark Brownlow - Email Marketing Reports, on 04 June, 2007  
 

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