Email certification continues its inexorable march toward world domination

Latest posts | Feed | By Mark Brownlow on June 07, 2007

certificateGoodmail today announced that their email certification program is extending to include four more big ISPs in the USA (Comcast, Cox Communications, Time Warner Cable's Road Runner and Verizon).

A few notes for those interested in certifying their emails:

1. There are various certification programs available (see a list here). They each have different arrangements with various ISPs and webmail services.

2. Certification is not a replacement for poor email marketing practices. All certification programs have stringent requirements in terms of how you build and manage your list.

3. The pros and cons vary by certification service, but typically:

Advantages (one or more of the following):
  • Your email is guaranteed delivery into the recipients inbox at participating ISPs and webmail services
  • Links and images display normally
  • Some kind of certification seal is displayed along with your email
Disadvantages:
  • It costs money
MailChimp has an overview of certification here. And you can read an earlier article on the topic that came out when Goodmail first appeared over the email horizon.

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[This post brought to you by Campaigner Email Marketing]
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