Email frequency and London buses
Latest posts | Feed | | By Mark Brownlow
You wait ages for an article on frequency to come along and then two land in your inbox within a few minutes of each other.The first was from Whitney Hutchinson, who takes a more advanced look at how often you should send out emails by discussing the concept of a contact strategy.
Her central point is that contact frequency (and actual email content) should vary as the relationship between sender and recipient evolves. And she has several examples of what that might mean over the lifetime of a customer.
Update: The folks at the Voodoo blog comment on Whitney's article and suggest double opt-in email lists should follow a different strategy when it comes to welcome messages. Read their thoughts.
Stefan Pollard takes a more generic approach which those with less sophisticated email tools can also benefit from. He details many factors which go into determining a base frequency for your emails, and the issues involved if and when you need to follow a different schedule.
Both make excellent reading if you're deciding how often you want to press the send button.
More on email timing and frequency | Tags: email marketing frequency, email strategy, contact strategy
[This post brought to you by Campaigner Email Marketing]
Permalink | June 11, 2007 | 0 comment(s) - add yours!
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Permalink | June 11, 2007 | 0 comment(s) - add yours!
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