Email frequency: the conversation continues

This week is frequency week in the email marketing world. After posts yesterday on caps and chains, other bloggers chime in with valuable insights.

Tom O'Leary, for example, highlights a website that sends several emails a day to subscribers, and the latter seem to like it. He wonders if email can work as a "continuous conversation platform."

And over at Return Path, Margaret Farmakis cautions against trying to match the emailing frequency of your peers, as reported in benchmarking studies.

Instead, she recommends developing your own frequency strategy, based on an understanding of what consumers want, their purchase and browsing behaviors, and what you can deliver in terms of compelling content.

More on frequency | Tags: email marketing, email frequency

Permalink | June 26, 2007 | 0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter

0 Comments:

Comments closed for this post