Email signatures are marketing messages too

It's easy to get sucked into thinking email marketing is just about promotions and newsletters. But every email your business sends has some kind of marketing impact.

Nice, then, to see how one forest retreat tourism business has given careful thought to the content of their email signatures.

Todd Lucier discusses the "value versus promotion" issues raised yesterday, and then describes how they'll be changing their sigs accordingly. Interesting concepts and also interesting to be able to follow through one active marketer's thought processes.

Signatures are something we tend to write once and then forget about. Like welcome messages. Confirmation emails. Unsubscribe notices. Order confirmations. All worth a revisit to see how they might bring better value to both the business and the recipient.

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