Future watch: unified communications
Latest posts | Feed | By Mark Brownlow on June 01, 2007
It's a rare day that brings no new concepts and jargon to the Internet world.Maurene Caplan Grey is blogging from the INBOX event and talks briefly about email and other forms of online communication losing their independence and morphing into elements within a whole...so-called unified communications.
You can see the trend in the new offerings from webmail services like Gmail and Yahoo! Mail. All of which are busy integrating different communication tools (RSS, chat, email) into single user pages.
Not sure what this all means in terms of how you use marketing email in the future. But it seems likely that integration of different channels has implications. If nothing else, it changes the physical and mental environment in which email is received, seen and perceived.
If any one has any clever thoughts on the practical implications for emailers, do comment.
Tags: email, unified communication, email marketing trends
[This post brought to you by Campaigner Email Marketing]
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