Get out of jail free with some image tweaks
Latest posts | Feed | By Mark Brownlow on June 27, 2007
And when I say jail, I mean literally and figuratively.For the former, Ken Magill highlights the legal risks involved with having your unsubscribe links as pretty images, rather than simple text.
Given the prevalence of image blocking, it makes sense to include text-based links in your emails as well. So when your enormous "Buy Now!" button turns into a blank square and security warning, readers have something visible to click on and spend their money.
You can also build a prison of your own making if you don't include height and width attributes in your image code (been there, got the t-shirt). The good folk at Campaign Monitor explain how a little forgetfulness can kill your design, and have some mugshots to prove the point. (Check the comments there though for an alternative solution.)
More on design and rendering | Tags: email marketing, image blocking, email design
[This post brought to you by Campaigner Email Marketing]
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