Getting to the core of what email's about

Refreshing article by Nick Usborne here. He picks out three favorite commercial emails and discusses what makes them work so well.

If you want a break from design nitty gritty, image blocking issues, targeting concerns and similar, then kick off your shoes and digest Nick's appraisals.

He focuses on what email, fundamentally, is all about: communication.

How do these three businesses use email to make a connection with the reader and get their core message across?

Here it's not about an immediate sale, or a download, or even a click. But a connection. Which is much more valuable in the long run.

Nice.

More case studies | Tags: email marketing case studies, email copywriting, relationship marketing

Permalink | June 28, 2007 | 0 comment(s)
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