Getting to the core of what email's about

Latest posts | Feed | By Mark Brownlow on June 28, 2007

Refreshing article by Nick Usborne here. He picks out three favorite commercial emails and discusses what makes them work so well.

If you want a break from design nitty gritty, image blocking issues, targeting concerns and similar, then kick off your shoes and digest Nick's appraisals.

He focuses on what email, fundamentally, is all about: communication.

How do these three businesses use email to make a connection with the reader and get their core message across?

Here it's not about an immediate sale, or a download, or even a click. But a connection. Which is much more valuable in the long run.

Nice.

More case studies | Tags: email marketing case studies, email copywriting, relationship marketing

[This post brought to you by Campaigner Email Marketing]
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