How to get more of the budget pie

Twisting an empty glass in his hands, he shook his head ruefully at the questioning look.

"Never mind, Joe. Next time, eh?"

"10% Susan. That's all I wanted. 10%. I even had the deliverability audit service all picked out and ready to go. Just 10%..." His voice trailed away. Another email marketer. Another budget meeting review.

It's a common tale. Email marketing not getting the financial support it needs to go from good results to great results. But Loren McDonald has the answer.

He outlines a three-point strategy for presenting a business case to the boss/bank/partner/spouse that presses the right buttons and should help get you the deserved resources.

More on email and the organization | Tags: email marketing budgets, online marketing budgets

Permalink | June 05, 2007 | 0 comment(s)
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