How to write better subject lines: Part III

It's subject line week here at Email Marketing Reports, judging by the number of posts on the topic.

Chad White's latest article uses a review of retailer emails to raise an important issue. Are your subject lines making short-term sales or encouraging long-term relationships? Or both? (Or neither?)

Chad argues that retailer emails focus too much on factors like price that aren't critical to building relationships.

This issue is not just about subject lines. It goes back to the question of strategy. What are you actually trying to achieve with email?

And it reflects the age-old divide between promotional email and e-newsletters.

Anyway, Chad's article helps us think a little bit more about the wider context of our mailing efforts.

More on subject lines | Tags: email marketing, subject lines, relationship marketing

Permalink | June 14, 2007 | 0 comment(s)
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