Improve your design and content

Halfway through the year and maybe you're thinking about tweaking and twiddling your email design or newsletter content. If so, then these two articles might help the process along:

Blue Sky Factory has an extensive checklist of design guidelines to follow, with 31 bullet points covering the overall design, use of HTML, images, text content, best practices, and testing.

Melinda Krueger has some design advice, too, but precedes it with a few excellent suggestions on what to do and who to speak to when evaluating how you might adjust your content approach.

More on design and newsletters | Tags: email design, email newsletters, html email, email marketing

Permalink | June 19, 2007 | 0 comment(s)
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