Keeping control in the organization

Loren McDonald highlights a problem in many large businesses: everybody and his dog is sending out marketing email. Meaning mixed up brand messages, email overkill and other delights.

He explains why you need a centralized email marketing unit, outlines the tasks of this unit, provides successful examples, and then defines steps you can take to set one up.

A while back I wrote a case study of an organization who went through this process very successfully. It's behind a payment barrier now, but you can find it here on the MarketingSherpa site.

More on email and the organization | Tags: email marketing strategy

Permalink | June 20, 2007 | 0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter

0 Comments:

Comments closed for this post