Keeping control in the organization
Latest posts | Feed | By Mark Brownlow on June 20, 2007
Loren McDonald highlights a problem in many large businesses: everybody and his dog is sending out marketing email. Meaning mixed up brand messages, email overkill and other delights.He explains why you need a centralized email marketing unit, outlines the tasks of this unit, provides successful examples, and then defines steps you can take to set one up.
A while back I wrote a case study of an organization who went through this process very successfully. It's behind a payment barrier now, but you can find it here on the MarketingSherpa site.
More on email and the organization | Tags: email marketing strategy
[This post brought to you by Campaigner Email Marketing]
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