Questions to ask yourself

Since it's the start of another week in email land, perhaps you can find a few minutes to sit back before the rush and ask yourself some questions about your email marketing.

Josh Nason, for example, has a challenging blog post suggesting you take a reflective look at your message, your list, your design and your delivery method.

And over at ClickZ, Jeanne Jennings addresses three questions beginners might ask. She explains the ins and outs of absolute open rates, whether it's worth collecting addresses offline, and the merits (or otherwise) of building a list using the opt-out principle.

More on basics | Tags: email marketing

Permalink | June 18, 2007 | 0 comment(s)
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