Retailer subject lines

If you've enjoyed Chad White's recent article (here) on subject lines, you might want to take a look at the corresponding 10-page reportlet on the topic.

According to Chad, the new report includes a detailed ranking of over 90 major retailers in terms of how often they use different subject line language and approaches, specifically:

promotionality
combination of promotional and non-promotional language
use of "free shipping"
communication of urgency

Permalink | June 22, 2007 | 0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter

0 Comments:

Comments closed for this post