Subject line advice: here is some

An intriguing blog post by direct mail copywriter Alan Sharpe. He effuses about the power of the colon. No, not that one...the one in the picture on the left.

He suggests email subject lines should start with attention-grabbing keywords and then tag the explanation on afterwards. Read his post to see his technique, and consider a test or two to find out if it might improve your own results.

More on subject lines | Tags: email marketing, subject lines, email copywriting

Permalink | June 07, 2007 | 0 comment(s)
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