Those other messages work, too

Previously, it was all about choosing between promotional emails and newsletters. Now we understand that various types of email contribute to long-term brand and sales success.

Recent weeks, for example, have seen transactional email become the next big thing. And two articles take this theme further.

First off is Simms Jenkins in iMedia Connection. He lists ten kinds of automated email you might have ignored up to now. Then he outlines 16 actions you can take to make such automated emails work harder for your business success.

As Simms says, "Though system-generated emails often fall to the bottom of a marketer's to-do list, they can have an enormous impact on both response rates and user loyalty."

Over at DM News, John Rizzi makes a plea for "goodwill messages." He suggests a few simple non-promotional emails might not generate an instant sale, but will encourage the kind of loyalty and relationship that means more sales down the road.

Tags: email marketing, transactional emails, relationship marketing

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