Trends and reflections

June isn't normally the time for reflective trendwatching, but Joe Colopy bucks the trend (see what I did there?) in this article. He looks back at how email marketing has changed and offers thoughts on how it will likely evolve in coming years.

Inevitably, there's a slight bias towards outsourced solutions and top-end email marketing. I don't believe we've reached the end of "do-it-yourself" yet, for example.

But Joe's thoughts on the future are spot on in my book and should have you asking if you're ready to take advantage of the coming challenges and opportunities.

Tags: email marketing trends

Permalink | June 04, 2007 | 0 comment(s)
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