A trio of case studies

Overstock did some tests to see if having their email certified by Goodmail was worthwhile. The results are reported in DMNews. Certification lifted key metrics and apparently "positively affected Overstock.com's return on investment."

MarketingSherpa report on how one National Public Radio affiliate conducted a one-day donation drive using email as part of the marketing mix.

Nothing dramatic from an email viewpoint, but it's interesting to see the deliberate way they used email to fill a messaging gap enforced by the nature of their main communication medium (people mostly only listen to the radio before and after work in their cars.)

And Sherpa again, with a super little example of how to use email effectively in a non-standard situation.

In this case, how offering a "your free trial expires soon, here's how you can cancel before we charge your credit card" reminder email service actually boosted trial sign-up rates *and* conversions. Fascinating.

More case studies | Tags: email marketing case studies

Permalink | June 15, 2007 | 0 comment(s)
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