Two tips to ponder

Tip 1: I'm grateful to reader Cathy Conk for her comment on my recent post on mobile email displays.

She has a neat tip on how an invisible pixel image and "alt" tag helps your HTML email make a better impact when read on a Blackberry.

Tip 2: Stefanie Miller tells us that personalization tactics boosted responses to emails to customers, but hurt responses to emails sent to prospects.

The implication is that intimacy only works when someone is familiar with you. Otherwise it can be a turn off (like in the real world.)

So here's an idea. When people give you their first name at sign-up, don't use it immediately unless you know they are a regular customer or visitor to your website.

Use a generic opening salutation in your initial emails to non-regulars or unknowns. Then switch over to using their first name in your salutation once they've "opened" at least 2 or 3 messages.

Anyone ever tested something like that?

More tips on design or tactics

Permalink | June 28, 2007 | 0 comment(s)
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