Using past purchase history in personalized emails

If people buy things from you, that's useful intelligence. That's useful data you can apply in your email marketing efforts.

How?

Well, take a look at this post from Anna Billstrom.

She starts with a few words on the value of using transactional data to better customize outgoing emails. Then she describes some excellent examples of email campaigns that capitalize on this info. And for each example, she lists the specific data required.

So if you're sitting on a pile of customer purchase receipts, Anna's post should catalyze a few winning ideas on how you might turn that information into email success. Super stuff.

More on segmentation and transactional emails | Tags: email marketing, transactional emails, database marketing, segmentation

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