What makes your sender reputation?
Latest posts | Feed | By Mark Brownlow
As we come to accept that it's your sender reputation that is the key to deliverability, a valid question to ask is just what determines that reputation? Is it your image, hairstyle, clickthrough rate, turnover?
Nothing like that. In this article, Ken Magill gets Deirdre Baird to define the physical numbers that are at the core of your reputation as a sender of email. And she has some hints on how to ensure those numbers are the right ones for a good reputation.
More on deliverability | Tags: email marketing, email deliverability, sender reputation
Nothing like that. In this article, Ken Magill gets Deirdre Baird to define the physical numbers that are at the core of your reputation as a sender of email. And she has some hints on how to ensure those numbers are the right ones for a good reputation.
More on deliverability | Tags: email marketing, email deliverability, sender reputation
Permalink | June 13, 2007 |
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