Who should send your emails?

Not who presses the button, but what name should appear in the "from" field displayed in the recipient's inbox?

The "from" or "sender" field is important. Because it's one of the key bits of info people use to decide if an email is legitimate and worth their attention.

Recognition is the hot word here. The from name has to be one the recipient recognizes. Recognition stops them dismissing you as spam. And recognition gets your email opened, provided your name brings the expectation that you have something interesting to say/sell/show.

So common advice is to use the name that is best for recognition. That might be the company name, the brand name, a brand character (Ronald McDonald) or a real person's name.

The latter is great, because people like to relate to people. But few of us have enough clout and presence to get recognized. If the recipient doesn't know the name, it casts a spammy taint on your message.

So how can you get the benefits of a real person as sender, but without running into recognition problems? Email Marketing Voodoo has one possible answer.

More on getting people to open your email | Tags: email marketing, email headers, the from line

Permalink | June 14, 2007 | 0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter

0 Comments:

Comments closed for this post