70% open rate lift by changing the sender name
Latest posts | Feed | By Mark Brownlow on July 31, 2007
Just a quick pointer to an older post on sender names. The comments section has some recent lively debate on the subject. Check out comment 5, where Sean of EmailCenter reveals details of some intriguing sender line tests and results.
Perhaps we've underestimated the power of the sender line in our fascination with subject lines?
More on from lines
Perhaps we've underestimated the power of the sender line in our fascination with subject lines?
More on from lines
[This post brought to you by Campaigner Email Marketing]
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