Anti-spam legislation in Asia

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japan streetIf you're doing email business in Asia, a few new and proposed laws are worth keeping note of...

The Japanese authorities are gearing up to revise their anti-spam law.

The current law is pretty weak, allowing unsolicited email provided the email is labeled correctly and the content satisfies certain criteria. The new proposals look like they would ban unsolicited emails, presumably meaning a switch to opt-in requirements.

Singapore enacted the Spam Control Act in June. For relevant links, look to the legislation box at the Singapore Spam Control Resource Centre.

A quick read of the Act suggests it's not dissimilar to the USA's Can-Spam legislation, since it requires opt-out only. Unsolicited bulk email should carry the ADV tag in the subject line.

Hong Kong also put out their Unsolicited Electronic Messaging Ordinance in June. A second part follows towards the end of the year. Again, it takes an opt-out approach. More details from the Office of the Telecommunications Authority.

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[This post brought to you by Campaigner Email Marketing]
Permalink | July 17, 2007 | 0 comment(s)
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