Best days of the year for email marketers

Some of the best marketing emails take holidays and special occasions as their theme. And I don't just mean the pre-Christmas promotional extravaganza that fills our inboxes to bursting each December.

Janine Popick had some advice on this topic last year. But if you're struggling to find a suitable holiday or seasonal event to build a campaign around, AWeber have some suggested resources. These include their own free holiday marketing calendar file which you can integrate with popular calendar tools (like Google's.)

And since we're on the topic, the ever-busy Chad White has a new reportlet out with various charts covering the most popular days of the year for retailer emails.

You can read further insights on that topic in his related article at MediaPost.

More on timing and frequency | Tags: email marketing, holiday marketing

Permalink | July 12, 2007 | 0 comment(s)
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