Campaign analyses

Just a couple of pointers to insightful little reviews of existing email efforts (with screenshots.)

In the first, MarketingProfs readers weigh in on a member's email newsletter, with suggestions on the copy, design and brand positioning.

In the second, MindComet reviews the email received following a hotel booking, highlighting the positives in terms of transactional email content, follow-up surveys and subsequent marketing emails.

MindComet's Email Marketing Voodoo blog often reviews sample email campaigns. As does the Email Wars blog. The two together are a great source of practical tips and insights.

More case studies | Tags: email marketing, email newsletters, hotel marketing

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