Consumer email trends: I like email, but...
Latest posts | Feed | By Mark Brownlow on July 27, 2007
...I have never checked email while in the bathroom or driving. Many have, though, according to a large survey of US email habits by AOL.Of those with portable devices, 53% have checked email in the bathroom...
(I see a market opportunity here. I'm thinking bathroom tissue holder that doubles as an email client. With an integrated printer. So you know what you can do with any spam you get.)
...and 37% while driving (!)
In among the "humor," there are some serious insights here.
For example, the survey makes it clear (surprise!) that those with mobile or wireless email are checking email more often and spread out through the day (and night.)
The suggestion is that your "best time to send" may shift around as more and more people gravitate to portable devices with email capability.
Another example... 60% admit to checking their "personal email at work an average of three times a day." More evidence that you can't assume strict segmentation of user behavior between B2B and B2C email. Not everyone reads personal mail at home. Not everyone reads business mail at work.
Anyway, I'm off for a long weekend. And yes, I'm one of the 40% who say email access is "very" or "somewhat" important when planning a vacation.
Tags: email marketing, consumer email, aol, email trends
[This post brought to you by Campaigner Email Marketing]
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