Design advice...and it's all getting too much

One of my other jobs is lecturing in scientific communication and medical English (do not ask.) If you want to observe information fatigue, try explaining skull anatomy to budding radiographers on a hot afternoon shortly before the summer vacation.

So it is meanwhile with email marketing. There is "too much" information out there. In months past, a post or two a day covered all that was new on the article front. No longer. There are 63 (email) marketing blogs in my RSS reader. 63!

Just in the past few hours, in came a wealth of useful advice...

Return Path put up the audio files of their recent webinar on image suppression, as well as posting the accompanying slides and a nice 3-page checklist on how to manage the problem.

Then Jamie Schissler weighed in with a super little article on how to evaluate email design. He lists five groups of criteria that your design needs to meet, allowing you to build some objectivity into the art/science world of images and copywriting.

Over at ClickZ, Jeanne Jennings began a discussion on the practicalities of testing, covering the basic approaches you can take and starting a list of the best elements of your email and strategy to test.

At iMedia Connection, Wendy Roth explained why playing with words is not the answer to your deliverability woes and advised on just how you should be approaching the deliverability problem.

And, finally, MailChimp had some good news on the new iPhone and how it displays emails.

Phew.

More on everything | Tags: email marketing, email design, iphone, email deliverability

Permalink | July 02, 2007 | 0 comment(s)
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