Eek! Google has you coming and going

We know they dominate search, but are they going to dominate email, too?

Gmail is popular. Google Apps is making inroads into corporate and educational environments as the system behind these organizations' email. And Google just announced the purchase of Postini.

Postini, among other things, provide spam blocking services to big enterprises. Google is already talking about merging their own anti-spam technology with Postini's for Google Apps. But there's no news as yet about how they might integrate it with Gmail.

Summary: prepare to see delivery criteria for Google-managed inboxes to change as Postini's expertise is rolled into Google's.

More on email deliverability | Tags: email marketing, gmail, google, postini

Permalink | July 09, 2007 | 0 comment(s)
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