Email is dead? Dying? Has a slight cold?
Latest posts | Feed | By Mark Brownlow on July 09, 2007
Web feeds were always touted as the death of email marketing. It never happened. The new "threat" is an interesting one: the communication habits of the younger generation.There is a lot of evidence to suggest that young people are not big email users. And Chris Marriot covers the topic well in this new article.
The billion-dollar question of course is how a current preference for instant messaging and MySpace when interacting with peers impacts on future email use?
Writing today, David Baker implies that email remains important in every generation, but email use and expectations change. And therein perhaps lies the challenge.
The question is maybe not whether email will grow or shrink as a way of reaching customers and prospects. But rather how can you keep adapting your email strategy to account for changing user habits? (Not forgetting that one such adaptation might be to invest money in alternatives like text messaging.)
Fascinating times...what do you think?
[This post brought to you by Campaigner Email Marketing]
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