Email marketing growing up

Latest posts | Feed | By Mark Brownlow on July 30, 2007

Any industry growing up fast is bound to have a few scuffles and disagreements. And that's a good thing. It shows people are committed. And progress and focus comes out of debate. For example, the last few days saw...

Al DiGuido question whether advocate organizations are investing their efforts in the right direction
Jeanniey Mullen disagreeing with his sentiments
And David Baker taking on an intermediary role

Since we're on the subject, I've seen a few comments recently bemoaning the repetitive nature of the basic advice given out by leading blogs, media sites and other information sources.

Problem is...that's what people still need. It's great and important that the "thought leaders" are pushing the frontiers back with new ideas and clever tactics. But most people are nowhere near reaching the level where they can benefit.

Case in point...six years on and by far the most popular article or blog post at the Email Marketing Reports website is still "An introduction to email marketing."

One of those bits of repeated advice is always to segment your audience so you can send more relevant emails to them.

The audience for email marketing advice and info is as diverse as any email list.

So there's room and a need for a lot of different approaches, voices and areas of focus. And a lot of us are still trying to find our own approach, voice and area of focus in this ever-changing and new line of work.

So we can all look forward to a few more scuffles, more shoving and even the occasional bout of fisticuffs in the future, too. All a sign of healthy progress I think.

Tags: email marketing

[This post brought to you by Campaigner Email Marketing]
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