Eyetracking: or why your email might miss the target

This blog post from Eyetools is a little self-serving, but makes a point. They have a heatmap showing where people focus when looking at one of Circuit City's promotional emails.

Click on the image there for a larger screenshot with comments on which key messaging elements people do not see.

It's quite an eyeopener. If nothing else, it demonstrates the role design and copywriting play in guiding the viewer through (or not) an email.

There are several such heatmaps in Sherpa's email marketing benchmark guide (but that costs money.)

More on design | Tags: email design, heatmaps, eyetools

Permalink | July 19, 2007 | 0 comment(s)
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