FTC spam summit review

The US Federal Trade Commission (the people behind Can-Spam legislation) held a two-day Spam Summit last week, featuring various luminaries from the Internet and marketing world.

You can watch recordings of the event or read the transcripts here.

The last meeting set the scene for significant legislative changes and industry initiatives of relevance to marketers.

This one seemed to pass by with nary a whisper. It seems marketers, legislators and ISPs are all pulling on more or less the same string when it comes to tackling the scourge of spam. This is a welcome trend. (Even though some are pulling harder than others.)

Whatever. Here some reports on what went on...

Barry Leiba also blogged on what he saw on day 1 and day 2.

Quinn Jalli talks about his participation and argues that ISPs should start blocking any email that isn't properly authenticated. It's a strong stance, but makes sense from an "amputate the leg to save the life" perspective.

In his inimitable style, Ken Magill laments the lack of conflict among participants, with even the DMA appearing reasonable.

And he comments on how anti-spam ire is directed at the spammers now, rather than marketers in general (few people made the distinction before.)

Finally, Neil Schwartzman offers a commentary that bemoans the lack of participation by the anti-spam community and reminds us all that email was not built as a vehicle for commercial messaging. (It always pays to keep in mind why people actually use email.)

More on anti-spam laws | Tags: ftc spam summit, anti-spam, spam, federal trade commission

Permalink | July 18, 2007 | 0 comment(s)
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