Getting more money, but not from customers...

A big topic in recent weeks has been the imbalance between email's contribution to the marketing and sales success of a business, and the resources allocated to email marketing by that business.

In other words, email often deserves more of the budget than it gets.

It's a topic Loren McDonald regularly addresses, for example in these three recent articles:

How to get more of the budget pie
Redressing the balance
The resource to ROI imbalance

Loren gets support this week from Dawn Anfuso, who talks about winning the email budget battle.

Dawn's article looks at why businesses are reluctant to commit the investment, offers up some data to support the value of email (more here), and suggests how you might develop internal numbers to show people and impress the finance folk.

More on email and the organization | Tags: email marketing, marketing budgets, performance indicators

Permalink | July 03, 2007 | 0 comment(s)
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