Mobile email more Ford than Porsche?
Latest posts | Feed | By Mark Brownlow on July 30, 2007
The market researchers at Gartner reckon mobile email is poised to leave the offices of senior executives and become a mass phenomenon with consumers, too.A recent press release notes that less than 2% of all email accounts are currently accessed using a mobile device.
But this will change, say the clever Gartner folk, who predict that 350 million business and consumer users will have access to wireless email by 2010 (over ten times the current level.)
They cite a number of reasons, but it all boils down to a blurring of lines between consumer and business uses, and the fact that ever-more people like to have a cool gadget in their pocket.
So if you're a B2C marketer and were quietly ignoring all the mobile email issues discussed of late (e.g. this post, this one and this one)...well, sorry.
More on mobile email | Tags: mobile email, wireless email, consumer email trends
[This post brought to you by Campaigner Email Marketing]
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