The power of testing

Variety is the cayenne pepper of life. And different audiences respond differently to visual clues, language, color etc.

That's why testing such elements within your email is the only surefire way to establish what works best for getting your readership to respond. A point illustrated by Kelly Rusk's recent linking tests.

Two simple tests on link position and design (text versus button), with no way you could have guessed the outcome. Every successful test teaches you a little more about your audience and the most appropriate email design and copy for them.

More on testing | Tags: email marketing, email tests, link position

Permalink | July 05, 2007 | 0 comment(s)
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